This is a sponsored post.
The brand American Eagle has become synonymous with all things coveted about American culture. Chill road trips with friends, a fashionable attire, and an all-around carefree environment that bestows confidence upon those who wear it.
However, it seemed like for a few years the brand disappeared off the face of the earth. From 2006 to 2011, sales plummeted, and it caused the company to re-think its distribution strategy. It had previously focused on marketing and sales towards America, but it was during this strategic reshuffling where it realized the demand that existed for its products across the ocean.
However, it was not as easy to supply it to people in the UK as you may immediately think. Legislations, taxes, duty fees, and municipal laws all made it way too costly to try and sell their products on their own. It was not until they invested in their eCommerce platform and started generating relationships that they were able to break through and into the lucrative market.
Even once they were in the market, penetration was slow. However, instead of rushing things, American Eagle took the time to understand the wants and needs of this new market. They quickly began to change their prices, their materials, and even their style to capture the new market.
As you can probably tell, the success has been long-lasting. American Eagle is now one of the most popular brands in the world and it is largely that is to that strategic reshuffling. To give back, American Eagle is hosting a massive sale on their website. They currently are offering some of the most trending styles at dirt-cheap pricing. Visit their website now to shop the latest styles in swimwear, casual wear, and more. And if you have any problems, just remember that customer service will always be their top priority.
